"Portland circa 1970 was a typical American city: auto-addicted, congested, polluted, and searching for a better way. It began investing in light rail, traffic-calmed neighborhoods, parks, and walkable streets. By the early 1990s, when I began my job as bicycle coordinator, the city had looked to Europe and found another piece of the puzzle: bicycle transportation. The task placed in my hands was to create conditions that would allow a skeptical public to choose to bicycle for transportation, and then convince them to do so. If that wasn't enough, my job was also to evolve the city's bureaucracy, which, like most every American transportation department, was almost entirely dedicated to moving and parking motor vehicles." READ MORE
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