Sunday, October 3, 2010

Trek Broadsider

The ’Broadsider’ is a bike derived from a post oil, post-apocalyptic graphic novel based on its namesake. It tells the story of the legendary ‘cliff racer’ Max Malco who lost his life saving a young boy from his racing rivals. The story and bike were created by Trek’s industrial design group. The Broadsider is a conceptual prototype project intended to keep the Trek brain trust sharp. It is through executions like this the design team continually dreams up new directions to keep up the excitement and enthusiasm for bicycles. Should the apocalypse ever come, the human spirit will survive. when oil comes to its end human power will thrive!

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